A major pain in the ....

Here are some of the major pain points associated with Mobile solutions, today:

* User demographic is highly concentrated on lazy 15-35 yr olds.
   - Highest participating group: 15-25 yrs
   - Very limited success with 35+
   - Usage tends to be highly sporadic and fragmented, yet habitual
   - 9 out of 10 users NEVER download apps
   - most view it as a social / collaborative tool
   - SMS is accepted as long as its costs are reasonable.

* Mobile Search / Advertising
   - web surfers population can only grow
   - WAP sites can only grow
   - ROI for mobile advertising is still low
   - Discovery is a headache and Entry is painful
   - High entry barrier.  Solutions driven by back-to-back agreements between content provider / solution provider / carrier.  Initial investment/cost of rollout is high.

* Mobile Web
   - Whose wap'ing? 1 out of 3 mobile users.  Phones need to become "like email": push/pull; async; attitude; productivity tool, rather than a "play thing".
   - Voice-2-Text is really needed!

* Mobile Applications / TV / Video
   - Solutions don't come cheap.  Refer Advertising above.
   - Small players have limited windows of opportunity; unless they are a one-stop shop, provide Adult content or a major content studio
   - Having said that, there is a strong case for "Wayne's World or Trekker" types to be come successful.  Those that leverage and focus exclusively on established "pockets" of interest.

* Mobile Games
   - WAP versions have some ground to cover.

Fortunately, MobiPorter's solutions can help you in almost all aspects.  Contact us today!