Am gonna doodle stuff on this. WIP.
Brick-n-mortar had 4 Ps - product, price, place, and promotion. Old news.
eMarketing has 7Cs
Contract - goal: what will be your core USP
Content - what appears on the website and its hot-linked websites
Construction - how are you giving customers convenience? what's one-clickable and automated?
Community - site-to-user and user-to-user forums build grassroots loyalty
Concentration - targeting via online behavioral profiling
Convergence - how are you providing an interactive experience that leverage convergence of TV and the Net?
Commerce - monetization angle - direct to user or commission-based referrals based models?
Posts
2 comments:
That's nice to post the 7C analysis. However I have different meanings of the 7C:
Context
Content
Community
Customization
Communication
Connection
Commerce
By the way your posts are interesting, keep publishing
Thanks. liondel.
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