Are Ads in Malls effective?

Nearly 95% of teen mall shoppers notice at least some kind of mall advertising according to
the study (pdf).

- 91% of teen shoppers notice poster display ads at the mall

- 85% notice hanging advertising banners

- 77% notice sampling

- 58% notice promotional events

- 57% notice TV/video screens

- 48% notice interactive displays/kiosks

- 31% notice moving images projected on the floor or walls