They say its according to comScore, Dec 2008. Have not been able to determine if its actually the case. Look at it as an unverified data point.
The numbers according to them
1. China: 179.7 million
2. United States: 163.3 million
3. Japan: 60.0 million
4. Germany: 37.0 million
5. United Kingdom: 36.7 million
6. France: 34.0 million
7. India: 32.1 million
8. Russia: 29.0 million
9. Brazil: 27.7 million
10. South Korea: 27.3 million
11. Canada: 21.8 million
12. Italy: 20.8 million
13. Spain: 17.9 million
14. Mexico: 12.5 million
15. Netherlands: 11.8 million
-- source
If one takes the proportions (not the values) to be reflective -- then one can infer ...
-- US ratio of internet pop to actual pop is roughly at 59%.
-- interesting to see this data trended over quarterly or half-yearly - would expect
---- US and Europe growth to have plateaued
---- China and the rest of BRICS to show some growth
-- given that the baby booming generation in the US will start retiring over the next couple of years
-- the web must evolve from its pro-20-to-30 something image - into something meaningful for the newly-retired generation
-- otherwise it risks alienating a significant chunk of its existing user base
-- obv, il8n, is going to take center stage in the next few years
-- the focus of the web will change as we move into a user-based dichotomy of the 20-30-somethings and 'post-career' bunches
-- if this doesn't happen, the US base may actually start diminishing as users will start seeing less and less value out of this medium - with users moving to other options such as the mobile and other 'targeted' offerings. In a sense, the web is targeted primarily at a 'consumer' who has money and wants to spend it. Even most of the 'social cause' and non-profit establishments on the web target such people.
-- other country bases will actually start leveraging their size (and reach) and that will affect the flavor of the 'vox populi'
-- most of the current web-celebs will start fading - countdown has already started
-- may even start seeing a new brand of politics - web, global, and 'representative' of a significant-sized 'focus group' that will make demands different from those espoused by their 'real-world' representatives, e.g. NRIs, travel, insurance, working styles, minority rights, etc.
... more later ... too tired right now.
The numbers according to them
1. China: 179.7 million
2. United States: 163.3 million
3. Japan: 60.0 million
4. Germany: 37.0 million
5. United Kingdom: 36.7 million
6. France: 34.0 million
7. India: 32.1 million
8. Russia: 29.0 million
9. Brazil: 27.7 million
10. South Korea: 27.3 million
11. Canada: 21.8 million
12. Italy: 20.8 million
13. Spain: 17.9 million
14. Mexico: 12.5 million
15. Netherlands: 11.8 million
-- source
If one takes the proportions (not the values) to be reflective -- then one can infer ...
-- US ratio of internet pop to actual pop is roughly at 59%.
-- interesting to see this data trended over quarterly or half-yearly - would expect
---- US and Europe growth to have plateaued
---- China and the rest of BRICS to show some growth
-- given that the baby booming generation in the US will start retiring over the next couple of years
-- the web must evolve from its pro-20-to-30 something image - into something meaningful for the newly-retired generation
-- otherwise it risks alienating a significant chunk of its existing user base
-- obv, il8n, is going to take center stage in the next few years
-- the focus of the web will change as we move into a user-based dichotomy of the 20-30-somethings and 'post-career' bunches
-- if this doesn't happen, the US base may actually start diminishing as users will start seeing less and less value out of this medium - with users moving to other options such as the mobile and other 'targeted' offerings. In a sense, the web is targeted primarily at a 'consumer' who has money and wants to spend it. Even most of the 'social cause' and non-profit establishments on the web target such people.
-- other country bases will actually start leveraging their size (and reach) and that will affect the flavor of the 'vox populi'
-- most of the current web-celebs will start fading - countdown has already started
-- may even start seeing a new brand of politics - web, global, and 'representative' of a significant-sized 'focus group' that will make demands different from those espoused by their 'real-world' representatives, e.g. NRIs, travel, insurance, working styles, minority rights, etc.
... more later ... too tired right now.
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1 comment:
interesting analysis
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