nu-brand

On the Social media front:

"Generic, faceless and mass 1-way broadcast communication is already a relic in the minds of the future generation. It’s a dated model. -- source"

The thinking is that brands will now have faces and attitude associated with them going forward. Possibly for some time.

The problem with this approach is that it automatically limits your audience. Rather than having one face, I think, brands will start having multiple faces - to address various demographics - esp of the long tail (which itself will be a non-trivial thing to balance, but that's what the PR and marketing team is for!). The really tricky part will be to have them share 'one voice' - a frequency match on key issues in an apolitical (.

Either way, aside from 'fame', it will provide companies that leverage such faces a way to really connect (e.g. personally), get valued feedback and build a platform for 2-way communication (while only supporting the brands political tones and not the other ones).

Just need to have some guidelines in place to prevent it from becoming a bitch-fest or a political mud-slinging circus.