Take-aways:
4,4 m subscribers for Video on Mobile (2% of total user base)
42% of TV watchers also watch content over the Internet
However, they spend >50% more time watching video on the phone vs. the Net
A18-24 watch longer, but A25-34 watch more (with A12-17 coming in a second) video on Mobile
Pie: MVT (mobile video time) = 3% of TV time; NVT (net video time) = 11% of TV time;
62% of mobile audience is in the 12-34 bracket
Gender-wise:
TV: F - 54%; M - 46%
Mobile: F - 46%; M -54%
Free seems the way to go:
36% (91m) own a video-capable mobile phone with 15% (13.9m) having a paid subscription for it.
73% of the online pop watches video online! - and its NOT news!
-- According to Nielsen
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2 comments:
Also, the most depressed people watch the most TV...
Are you insinuating the West is essentially a deep pocketed cloistered den of depression - and hence its penchance with short-term gratification?
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