iPhoney

Things have been silent. Sometimes that is a bad thing and sometimes it can be a good thing.

Thankfully, this time it is a good thing!

To keep to the focus of this post, I will talk about some really pioneering work that we have done. iPhone for all its warts, has been great for the mobile. It has made people think of the mobile as more than just a device for talking. Blackberry was doing that too, but in a very "corporate" and snobbish kind of way.

Hence the "AppStore"-effect. (Everyone is jumping on this bandwagon. Nokia, MS, Blackberry, Google, Intel, etc. - for lack of an option)

A couple of issues that we see with the iPhone and the AppStore are:
1. iPhone publishing takes at least 2 weeks.
2. Dynamic content feed into App happens via WebServices - leading to app complexity and longer development times
3. Limited dynamic updating of application.
4. Higher cost

These kind of constraints reduce the effectiveness of "fresh" solutions. "Fresh" solutions are those whose value is driven primarily by getting you the "latest" info, e.g. News, stock quotes, content aggregators, etc.

But, there does exist an option that allows for instant publishing, is lightweight, and provides almost total flexibility to both the user and the provider. WAP.
That's right. Unfortunately, what it was lacking mostly, was a "snazzy" UI, that also supports touch-actions, cool effects between pages, works in tall and wide orientations and provide an icon on desktop - that all the regular iPhone apps have.

Until now.

Check out our demo app!

It:
-- looks like an iPhone app
-- behaves like one (supports: touch-actions (slide, touch, etc), cool page transitions, orientation modes)
-- can be an icon on the iphone "desktop"
-- is updated in internet-time
-- does not need to be published
-- has none of the WebService bloat
-- easy to manage
-- allows personalization while being accessible by everyone
-- integrates seamlessly with payment gateways and any third-party online solution
-- works not just on the iPhone/iPod touch, but Blackberry touch and other "touch"-smart phones.

Low-down:
-- Using our MobiTouch framework, one can go from scratch to application is just 3 days! Add 2 more days for every addl 5 pages of your application!
A full blown app - including subscriptions, integration with payment gateways and other third-party online solutions

Happy New Year!